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A message from Crista

It is an exciting time for Tofauti which is gathering great momentum on the back of the strong operating foundations which we established in 2019. Since Tofauti’s launch in 2018, we are proud to have completed five projects in Africa and have a strong current pipeline in place. 

The conservation space is crowded and that is why we believe that Tofauti must continue to work and engage differently if we are to succeed. It is therefore so important that we hold true to our name which in Swahili means “different”. I firmly believe that by taking this approach we will make the lasting impact which we all truly desire. 

If you get the chance to meet our team, you’ll feel the passion which oozes through them. Sport created a sense of team ownership within me and I am so humbled that we have managed to build such a great group of people, and that they all give their time and expertise voluntarily to support Tofauti. 

I am acutely aware of the challenges that working in Africa brings and operating in this continent is not for the faint-hearted. However, I do believe that we can make a difference and therefore while 2019 was an incredible year, it is just the beginning. There is so much more we can and want to do. 

Thank you for all your amazing support. We wouldn’t be where we are now without you. 

Crista Cullen MBE | Founder

Crista Cullen MBE | Founder

 
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Why we’re here

Our objective

We’re here to bring people together to make a difference for Africa’s wildlife and communities.

Our guiding principle

We think the best way we can help is by building resilience, not reliance, among Africa’s people and animals. We think the only way to a lasting solution is to make them part of the solution.

So, we do this by building teams of passionate supporters, expert partners and local people who together can make a difference. 

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Since we started in February 2018 we have…

  • Raised just over £215,000 through our two Conservation Balls at the Hurlingham Club. At the time, we said we would allocate these funds to projects on-the-ground, and that is what we are doing. 

  • Partnered with Rhino Ark to support the installation of electric fencing to protect water catchment areas in Kenya’s mountain forest regions. Mt. Kenya which was designated as a World Heritage Site by UNESCO in 1997 plays a critical role in water catchment for the entire country. Water is an increasingly important commodity with the ever-growing human population.

  • Purchased the Tofauti tractor to help the Galana Wildlife Conservancy make crucial infrastructure repairs and enhancements which enables their scouts to better patrol the area.  2018 was one of the most challenging episodes in the history of this Conservancy with catastrophic floods destroying its HQ.

  • Provided funding to start the construction of an HQ for ISAP – Intelligence Support Against Poaching – which is a Namibian NGO. Regrettably the promised funding from the other local partners for phase 2 never materialised and therefore the HQ remains unfinished.

  • Supplied 277 kgs of raw whey protein to the Reteti Elephant Sanctuary in Kenya which will help to feed orphaned elephants for a year.  Poaching and orphaned elephants, through drought or injury, continue to be a significant challenge for the whole of Africa.

  • Built Tofauti’s six strong Leadership Team who all believe in the power of collective energy and our shared beliefs. Together we realise that tough challenges require bold cognitive thinking.

  • Set up Tofauti as a fund under the auspices of C Hoare & Co’s Master Charitable Trust. This gives us our charitable status and provides an established governance framework.

  • Partnered with an aspirational cycling team called Tofauti Everyone Active as their title charity partner. Tofauti is all about achieving things together, and being a part of this team will do exactly that.

  • Put in place essential foundations like our website, branding, social media presence and our Salesforce CRM system.  We will continue to invest in these core building blocks.